Does cold email still work for B2B?
Yes, if you do it well. Email is still the simplest way to introduce an offer to someone who doesn’t know you yet: nobody has to accept an invitation, it gets read at the person’s own pace, and it’s easy to forward to the right colleague. What no longer works is mass, impersonal sending from a brand-new address. A good cold email is short, specific, sent to a small number of well-chosen people, from a real mailbox.
How to run a cold email campaign in Yalors
- 1Connect your mailbox
Gmail or Google Workspace, Outlook or Microsoft 365, or any other mailbox over IMAP / SMTP. You connect through a secure sign-in page; Yalors never sees your passwords.
- 2Build your list
Find businesses on Google Maps, whose emails come from their listing, website and social profiles, or import your own CSV (up to 500 rows per import).
- 3Write the sequence
A first email, then one or two well-spaced follow-ups, in the same thread as the previous email if you like. Variables with fallbacks, spintax, and a variant B to test a subject line or an opener.
- 4Set the pace
Sending windows (days and hours, in your timezone), a daily cap per mailbox, random delays between sends.
- 5Launch and track
Per-step funnel, opens and clicks. As soon as a prospect replies, their sequence stops.
What you get in Yalors
Emails go out from your own address, as if you sent them yourself. No sending server shared with other senders.
Variables with fallbacks ({{first_name|there}}), spintax, and AI hooks written for each prospect from their real data (Google rating, reviews, website, category, city).
Email opened, replied, has an email, has a phone: each branch gets its own next step, such as a WhatsApp follow-up when there is a number.
Yalors can automatically add an unsubscribe link at the bottom of your campaign emails.
Before sending, Yalors flags canned phrases, spam-trigger words, fake “Re:” subjects, links in the first email and subject lines that are too long.
Sent, opens, clicks and replies, step by step and per A/B variant.
Deliverability: what Yalors handles and what’s on you
| Yalors handles | You handle |
|---|---|
| A daily cap per mailbox (300 by default, adjustable) | Setting up SPF, DKIM and DMARC on your domain |
| A 14-day ramp-up for a newly connected mailbox | Starting with low volumes, especially on a new address |
| Sending windows and random delays | Picking recipients your offer actually makes sense for |
| An automatic stop on reply | Writing short messages with no link in the first email |
| An unsubscribe link added to emails | Honouring opt-outs and the rules that apply in your country |
What does a good cold email look like?
- A short, plain subject line: a few words, the way a colleague would write it. No fake “Re:”, no capitals.
- A first line about them, not you: something you noticed (their website, their reviews, a job opening).
- Your offer in one sentence: the concrete result you deliver, for whom, and where.
- One simple question to close: “Is this on your radar right now?” rather than asking for a meeting straight away.
- Under 80 words and no links in the first email. Follow-ups are even shorter.
Where do the email addresses come from?
For businesses found on Google Maps: the public listing, the business’s website and its social profiles. LinkedIn search does not return emails; for those leads, either import addresses you already have or reach them on LinkedIn.
On cost: sending a campaign email to a lead you haven’t revealed yet uses a “campaign” reveal at 0.4 credit, charged once, on the first real send. Leads you import yourself are never charged. Details are on the pricing page.
What happens after you hit send?
Replies come back into Yalors, where the AI copilot tags the intent and summarises them. For now, you answer email threads from your usual mail app. To chain email, LinkedIn and WhatsApp, see multichannel outreach.